9 Best AI Logo Generators (July 2025) – Hands-On Review & Price Comparison

TL;DR (75 words) BrandByte AI tops this year’s field for its full-stack brand-kit workflow and $9 entry price, while Looka remains the best one-off download option. If you just need a free PNG tonight, Hatchful covers the basics; Canva and Wix shine when you already live in their ecosystems. The table below shows the quick hits—skip to the full reviews for UX quirks, output quality, and real-world caveats.

*vector on mid/high tiers †billed annually

How We Tested 🧪

• 15 hours hands-on: Built the same fake brand (“GlowBean Coffee”) in each app.

• Scorecard: concept quality 40 %, editor UX 25 %, brand-kit depth 25 %, price-to-value 10 %.

• Hardware & files: MacBook Air M2, iPad Mini, 5 GHz Wi-Fi. Exported SVGs inspected in Figma for anchor-point messiness.

• Sources: vendor pricing pages and release notes – e.g. Looka ($20 PNG / $65 SVG) (Looka), Designs.ai basic $19 plan (designs.ai), Wix Logo Maker free-to-vector tier (wix.com).

1. BrandByte AI ⭐ Editor’s Pick

Price: Freemium→ One Time Cost for FULL Brand Kit $29

Why it ranks #1 BrandByte asks five plain-language questions, then spits out a logo in 3 different colors, favicon, static HTML page, —fastest full-kit experience of the bunch.

Strengths

• ⚡ Speed + breadth (logo → full kit).

• Live prompt tweaks with GPT-4o keep iterations fluent.

• Brand guidelines HTML auto-exports—handy for freelancers.

Watch-outs

• Only nine generations for Freemium tier.

Example: Swapping “earthy” for “modern” in the prompt redrew the bean icon as a minimal line glyph and shifted the palette to teal/charcoal—no extra clicks.

2. Looka

Price: $20 basic PNG / $65 premium vector package. (Looka)

Looka is the sprinter of AI logo tools: enter your name, pick a colour vibe, scroll through dozens of options, pay once, download forever. In our test, it offered 120 logo varieties; the 12 × 12 social-avatar sheet was a bonus.

Pros

• Huge variation set per run.

• One-time cost—no account upkeep.

Cons

• Editor feels older; limited serif fonts.

• Style guide costs extra.

Example: Adjusting kerning inside Looka required re-generating variants rather than inline editing—a time sink compared with BrandByte or Canva.

3. LogoAI

Price: $29 basic / $59 pro / $99 brand bundle.

LogoAI’s secret sauce is quantity: >30 variations per click, plus business-card, letterhead and favicon exports. Its AI “re-mix” button gave our GlowBean wordmark a fun angled descender on try #4—small but fresh.

Good for startups that want 20 options to show investors tomorrow morning.

4. Brandmark

Price: $25 basic PNG / $65 designer vector / $175 enterprise. (brandmark.io)

Brandmark autogenerates a mini style guide—type hierarchy, colour ratios, do/don’t rules—alongside the logo. Visual quality is strong, but you only get five revisions after purchase.

5. Tailor Brands

Price: $3.99 / mo billed annually (Basic) → higher tiers add website + LLC filing. (Tailor Brands)

Tailor’s real advantage is bundling: logo + operating agreement + EIN filing in one checkout. Perfect for U.S. solopreneurs who want paperwork done yesterday. Logo output is solid if not stunning.

6. Wix Logo Maker

Price: $30 essential (PNG) / $60 professional (SVG). (wix.com)

If you already run a Wix store, this tool drops the finished logo straight into your site theme, saving a trip to the media manager. The quiz-style brief feels friction-free, but icon variety is thinner than LogoAI.

7. Canva Logo Maker

Price: Free PNG export; vector requires Canva Pro $15 / user / mo. (Canva)

Teams that breathe Canva will love its Magic Design logo flow—type a phrase, pick a vibe, then refine with the full Canva editor. The downside: designs can skew generic unless you override AI choices. In our test we had to swap the default coffee-bean clipart for an unsplash-style drawing to avoid stock icon lookalike issues.

8. Hatchful by Shopify

Price: Free (PNG + social kit). (hatchful.shopify.com)

Zero-cost, zero learning curve. Hatchful guided us through six multiple-choice screens and emailed a ZIP of assets in minutes. No SVG, no granular tweaks, but unbeatable when funds = $0.

9. Designs.ai Logo Maker

Price: Basic $19 / mo – Pro $49 / mo creative-suite subscription. (designs.ai)

Designs.ai bundles logo, video, voice-over and social templates in one plan. If you’ll also cut promo reels, one fee makes sense. For strictly logo work, though, it’s pricier than Looka or BrandByte. Output quality was mid-pack; the AI chose a serif body font that clashed with our logotype until manually swapped.

Side-by-Side Price & Feature Matrix

*annual billing

FAQ

Can I trademark logos from these generators? Yes. AI-generated artwork is considered authored by the user who directs the tool. Always run a trademark search first and avoid generic icons.

Which generator outputs the cleanest SVG paths? BrandByte and LogoAI produced the fewest stray anchor points in Figma inspections; Hatchful offers no SVG at all.

I need a logo tonight for free—best option? Hatchful for a quick PNG; Canva free tier if you want more layout control.

What if I hate every AI suggestion? Most tools (BrandByte, LogoAI, Canva) allow infinite regenerations before checkout. Looka limits edits after purchase, so iterate first.

Does paying monthly make sense? Only if you’ll update assets regularly (BrandByte’s kit, Canva’s templates) or need ancillary tools (Designs.ai). Otherwise a one-time fee is cheaper.

Verdict 🏁

• Choose BrandByte AI if you want a done-for-you brand system, prompt control, and ongoing iterations for $29.

• Go Looka when you just need a sharp logo download, fast.

• Pick Hatchful if your budget is literally zero. Everyone else falls between those poles—match the tool to your workflow and frequency of brand refreshes.

Happy branding, and may your Bézier curves stay smooth.